Launch Us was founded on a simple idea: the calibre of HR advice that protects and grows big companies shouldn't be out of reach for smaller ones. Martin Péril built it to give Australian SMEs senior people expertise — without carrying it as overhead.
Martin Péril has spent more than 15 years leading human resources, industrial relations and organisational change for Australian businesses — from fast-growing SMEs to large, complex and unionised workforces. He's sat on both sides of the table: building people functions from scratch, and being called in when they've gone wrong.
Time and again he saw the same gap. Smaller businesses face exactly the same Fair Work obligations, award complexity and people risk as big ones — but can't justify a six-figure HR director, so they go without. The result is contracts that don't hold up, terminations that turn into claims, and growth that stalls on people problems no one had time to fix.
Launch Us closes that gap. It gives growing businesses a dedicated HR partner for the day-to-day, with Martin's senior judgement behind every hard call — the same calibre of advice the big end of town pays a fortune for, structured so an SME can actually afford it.
Every client gets a dedicated HR partner who knows their business — backed by Martin's senior oversight on the calls that carry real risk. Hands-on delivery, senior judgement, one accountable name.
Contracts, awards and policies were years out of date. We rebuilt the foundation, took the day-to-day off the owner's desk, and gave back ten hours a week.
A serious employee-relations matter blew up end of week. Martin's team scoped the risk, ran the process correctly, and had it contained inside one weekend.
Award interpretation was a minefield and the founder knew it. We audited classifications, fixed the gaps, and put ongoing compliance on autopilot.
You get real judgement on the hard calls — not a junior reading from a template or a script.
No lock-in contracts. We keep the relationship by being worth it, month after month.
Compliance you can actually understand, with clear recommendations and next steps.
Book a free 30-minute Risk Review with Martin and walk away with your three biggest people exposures — and what to do about them.